The End of Fruity Ambiguity

There was a time when you could compare apples and oranges. In fact, for the most part of history it was near impossible to differentiate between the two. Which may seem silly now, in hindsight, but consider the similarities. Both are fruits, growing on trees. Both are roundish in shape, attached to their tree by a stem originating from their …

The Bliss Bringer

The most beautiful sound in the world is the quiet after a storm. If you don’t believe this, turn on a leaf blower or vacuum cleaner for a couple of minutes and then turn it off again. You’ll find that, much like ignorance, ignoise is bliss. Philips recognized the marketing potential for this phenomenon. Like other companies, such as Braun …

You Know, for Kids!

Back in 2004, the Quick-Switch Microscope was manufactured in great numbers by the Edu Science Company, in anticipation of great demand for children’s microscopes. Their great expectations were based on research by professor Brendigan and her team at Oxford University. Brendigan postulated a correlation between the level of detail perceived in general, and through microscopes in particular, and the size …

The Golden Age of Drilling

In 1960, when the Black & Decker Company celebrated its 50th birthday, some executive -whose name has been stricken from all records because of the catastrophe that would ultimately follow his seemingly brilliant plan- thought it would be a good idea to commemorate the occasion with a golden drill. The financial department had some serious doubts concerning the feasibility of …

99.9 Seconds <BR>Should Be Enough for Anyone

The Philips PDC 011/02 Dark Room Timer was another ingenious invention from one of Philips’ many brilliant engineers. Developed in the Seventies to avoid growing unrest in the many dark rooms that started popping up all over the Western world. To streamline dark room traffic, many bars initially used simple things like clocks and watches to determine when it was …

Philips Magic Lamp

The Philips PDF-040 Mood Lamp was a brilliant invention from the early Seventies, combining a mood ring, a lava lamp and a dash of magic science to form a bipolar light fixture that had the power to swing any mood. Feeling down? Switch on the white light to brighten your day. Getting a bit hyper and manic? Dampen the mood …