The Multi Blower that Multi Sucked

The Philips HK 4250 Multi Blower was invented in the late 1960s, when consumerism had hit its first ceiling: every household in the First World had bought every variety of appliance they could ever possibly need. With World War II and its hardships still fresh in people’s minds, nobody was willing to replace things before they broke down. Sure, the …

Reinventing the Wheel

The device we call a labeller or label maker today, was initially presented to the Swiss patent office in Bern as a ‘travel typewriter’ -and variations of this name in French, German, Italian and Rhaeto-Romance- from 1961 to 1963. Its inventor, Giancarlo di Saronno Originale, was a creative genius, but not a very practical one. And it was precisely the …

Right Here, Right Now, Back Then in 1977

When Instagram was founded, back in 1977, the company seemed destined for failure. Mainly because founder John ‘Clawless Koala’ Jonstontownson (nicknamed so because he once fought a clawless koala*) liked to do things differently. Idiotically, really. But don’t blame John Jonstontownson. Remember, he was a child of his era and many things went topsy-turvy in the 1970s: ugly became the …