Reinventing the Wheel

The device we call a labeller or label maker today, was initially presented to the Swiss patent office in Bern as a ‘travel typewriter’ -and variations of this name in French, German, Italian and Rhaeto-Romance- from 1961 to 1963. Its inventor, Giancarlo di Saronno Originale, was a creative genius, but not a very practical one. And it was precisely the …